Inside our quest with the lightest bottle attainable, we took our vision to the workforce of expert glassmakers. Discovering styles and glassblowing methods to minimise glass usage devoid of compromising longevity.

This new, lightweight bottle is usually a point of exquisite beauty; but more importantly, it demonstrates what is feasible when it comes to lightweighting glass. We are going to continue on applying these learnings across our variety, taking much more progressive strides as we glance to the way forward for Scotch.”

Johnnie Walker’s 5 years of study and enhancement have meant which the understanding attained is getting used throughout the choice of Diageo items.

At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be designed by adopting a exam-and-discover design, coming up with and Checking out with out limitation and imagining what the future of lightweight luxurious packaging could provide.

Our perfect combination of our individuals and types is our magic, and in our inclusive and supportive lifestyle, your opportunity to prosper is endless.

From peaty whisky to fruity whisky, lean on our skilled insights to find out the full assortment and character of various whisky flavours.

In addition to exterior glass makers, the brand name rethought all areas of how the bottle is built, created and transported: from hand-blowing the glass, to using a teardrop condition which, for The very first time ever, intended reforming the iconic Johnnie Walker sq. bottle.

And also redesigning the glass, considered was specified to how the bottle could be created and transported. 

Weighing one hundred eighty grams, the Blue Label Ultra bottle can be a glimpse into the future of sustainable luxurious spirits packaging

We are here when you're all set to take the plunge with Johnnie Walker and find out cocktail recipes, new product launches and the most recent from our environment of whisky.

Diageo has said that the “Beforehand claimed ‘lightest body weight scotch whisky bottle’ was introduced here by a UK retailer and weighed around 298 grams.” 

With fewer than 888 bottles released globally, Every bottle is individually numbered and introduced inside of a luxurious collector’s scenario.

“Rather then hold this new expertise near our upper body, we’re thrilled to offer a royalty-no cost licence to our granted UK patent to the globe.

In whisky packaging, luxury normally usually means heavy—Feel thick bottles with hefty stoppers that double as trophies over a shelf. Johnnie Walker would like to upend that thinking and embrace the notion that lithe is luxurious.

That is a a single-off bottle for now illustrating the artwork in the possible, being a style experiment and redefining light-weight as luxurious. We'll go on to apply these learnings through the broader Diageo variety.

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Along with this, for the first time in Diageo’s background, a license to our patent for light-weight glass beverage containers will probably be provided on a royalty-free foundation to all as a method to inspire development in the broader market.